Catalyzing Startups with a Human-Centric Approach
Catalyzing Startups with a
Human-Centric Approach
Strategic vision
01
What is TeaL
Digital innovation
Customer-centricity
Mindful leadership
Building strong teams of the future
02
03
04
05
Why?
We are dedicated to empowering the next generation of founders to scale their businesses.
Rooted in :
How?
By leveraging strategic vision, digital innovation, customer-centricity, and a commitment to building successful teams of the future, we help founders navigate the complexities of growth and scale
Our clients are forward-thinking startups and growth-stage companies aiming to scale using the best corporate practices and a mindful approach for lasting success
Longevity and HealthTech
01
EdTech
Creative Industries
Fashion and Beauty
Conscious Tech and Ethical AI
02
03
04
05
Dedicated Focus
15
years of experience in strategy and technology
15+
businesses successfully launched from scratch
$1 bln
60+ million
MAU of my products
the total annual income of my projects
The Architects of the Human-Centric Business Landscape
We combine our deep experience in corporate strategy with a strong entrepreneurial background and leadership across the Fintech, Health, Education, E-commerce, Luxury and AI sectors.
Our approach is hands-on and tailored. At Teal, we don’t just advise; we immerse ourselves in our clients' businesses, meticulously crafting exceptional IT products and reshaping business strategy and operations for growth.
Method
Strategy and Business Scaling
01
Services
We help you to develop a go-to-market strategy, redefine you business mode for success, and quick-win roadmaps to create customer value and ensure your business thrives. Our human-centric approach focuses on aligning strategic decisions with customer and employee needs, fostering double digit sustainable growth through mindful leadership and conscious practices.
Whether you are at the ideation stage, launching a new product, or scaling your established company,
We’ve got your back! Let's conquer those challenges together.
CX Transformation:
Enhancing customer experience through innovative approaches and best practices.
We believe that being customer-obsessed is the key to lasting success. We willl help you enhance your customer experience with innovative approaches and best practices to maximise Customer Lifetime Value (CLTV). We’ll integrate conscious innovations and AI to create personalised, meaningful interactions that resonate deeply with your customers.
Digital Product Lab:
Developing cutting-edge products from ideation to market launch.
Turning ideas into exceptional products is our passion. In our Product Lab, we will develop cutting-edge products from ideation to market launch. Our human-centric design ensures each product meets real user needs and has a market fit. By integrating conscious innovations and ethical AI, we’ll create functional and socially positive products.
People & Organizational Performance: Optimizing team performance and organizational structures.
People are the heart of any successful business. We’ll optimize your team’s performance and organizational structure using mindful leadership, agile and the teal organization approach. We’ll build resilient, agile teams and foster a culture of continuous improvement and collaboration, unlocking your workforce’s full potential.
02
03
04
Clients and Colaborations
PaaS: The largest PaaS platform in CIS Launch
Launched a cutting-edge SberTech PaaS business from scratch and was responsible for strategy development, product vision, and resource planning, leading an engineering team of 200 people and a 20-person business team.
Implemented an innovative approach to business architecture, client journey, and CX strategy development, drove project execution to meet the taught timeline and was responsible for C-level negotiation.
Introduced NLP Platform and Voice Assistant add-ons to the GosTech Platform 2.0 ML version to the market.
"CPO as a service" for more than 10 clients' products developed on the platform. Achieved a 3x reduction in app time-to- market, a 5x increase in cost-efficiency, and a 30% increase in customer satisfaction.
30mln
revenue generated after the 1st year
Top 1
PaaS player in CIS
x3
in client’s apps time to market
EdTech: platform strategy approved by the Board
Led multiple projects in the EdTech industry, including:
- SberEducation strategy development (2020)
- KhoroSchool Strategy Development
- Developed target CJM that covered 40% of life situations and more than 60% of the researcher’s needs
- Developed functional requirements for priority services have been prepared as part of the first wave of development.
96
researchers’ needs covered in the target business architecture
20
countries educational systems were assessed via global educational best- practice research
Science Platform Launch
Art Advisory Platform
Over a 1-month project created a new product vision based on AI technology and conducted tech architecture assessment for an international art advisory platform Advisor, which led the company to complete a new investment round with a venture fund for $X Mln.
£1mln
new investment attracted to implement the new product vision
Agile
implemented agile and CX excellence practices to boost efficiency
E-commers Platform Launch
Defined the strategy and launched an entirely new digital business line of digital products (e-com, lifestyle, e-health, cloud), including value proposition, customer journey maps, and KPIs for 3 years, increasing Sber’s value to £12.7B (10% of Sber’s overall value), MAU 60M
Designed a 3-year strategy and business plan for Sber’s B2C e-commerce platform successfully launched in the market
£12.7bln
ncrease in Sber’s Overall Value
60 Mln
MAU achieved as a result of the strategy implementation
Top-1
e-grocery platform in Russia
Sber B2C CX Trasnformation
MargaritaRepina_ConsultDesigned enterprise architecture for a new fintech platform big launch including CX target approach and policy, target CJMs and tech architecture assessment).
The project won global banking tech awards for the new business model (Best UX/CX).
new CX
ncrease in Sber’s Overall Value
10+
practise levers to improve CX and internal efficiency were developed
100+mln
customers reached by the trasformation
MedTech Platform
Launched a nationwide MedTech Platform with an AI diagnostic centre and voice assistant, introducing a new level of customer experience to 140M end users.
Introduced a game-changing innovation in CSI the field of medicine
140mln
end-users on the platform
337
medical organisations use the platform on the back-end
85%
CSI
- Allowed the entire Russian population to access all public healthcare services online via multi-character voice assistant.
- Attracted 337 medical organisations and 2.3K internal platform users to participate in the initiative.
- Made it possible to purchase required health insurance for all citizens in just one click instead of 45 days of waiting time and two personal visits.
- Cut the backend expenses by a ratio of five, digitalised 90% of all hospital records and tremendously improved citizen satisfaction.
Authenticity Agency
Optimize business processes to scale the SMM business of Natalia Panfilova’s "Authenticity Agency," a blogger with an audience of 170+ thousand people.
Task:
What Was Done:
- Conducted in-depth business diagnostics based on data, customer research, and unit economics calculations to identify growth areas for increased profits.
- Developed options for strategic development and revamped the product offer structure.
- Introduced a new customer segmentation (basic, VIP, VIP+) to personalize offers and boost revenue.
- Established a system for monitoring innovation implementation.
- Worked on the management model and team structure, designing a target organizational framework and setting goals and key performance indicators (KPIs).
- Implemented new hiring and team communication protocols, along with continuous training, performance evaluation, and feedback systems.
The client now has a clear roadmap for future actions and a new strategy to significantly increase business turnover within 1−2 years. A goal-setting and motivation system has been established, leading to enhanced team efficiency. With confidence in the planned changes, the founder and team are proceeding with implementation.
Result:
Margarita is a Forbes Technology Council Member and believes
About
As a London-based entrepreneur and seasoned tech start-up adviser, Margarita Repina has a solid corporate career spanning over 15 years in tech and strategy. By the age of 30, she had risen to the role of CEO-2 at one of the largest European banks, Sberbank.
Margarita Repina, Founder
Margarita has been at the forefront of strategic technology projects, including the development of an e-commerce ecosystem and the launch of major cloud platforms. Her track record includes the successful launch of over ten technology products in areas like AI, Cloud, MedTech, EdTech, and E-commerce, contributing to a corporate value increase of $ 15 billion and up to 60 million monthly active users.
Margarita has launched products from scratch and managed teams of up to 450 individuals. This journey has afforded her a profound understanding of the tech industry and a comprehensive perspective on the challenges faced at the C-level.
Since 2022, Margarita has been deeply involved in the realms of artificial intelligence and ArtTech, developing her own technological projects. In 2023, she co-founded Faces, a startup developing an AI coach based on face recognition algorithms, which is set to launch publicly this spring.
Margarita founded Teal to make consulting and top-tier corporate business practices accessible to small and medium-sized firms that align with the company’s mission. Leveraging her unique expertise in business strategy, AI, and technology implementation, she helps drive industry advancement and facilitate double-digit growth for these companies.
that the people within the team are the most crucial element in business success.
As a London-based entrepreneur and seasoned tech start-up adviser, Margarita Repina has a solid corporate career spanning over 15 years in tech and strategy. By the age of 30, she had risen to the role of CEO-2 at one of the largest European banks, Sberbank.
Margarita has been at the forefront of strategic technology projects, including the development of an e-commerce ecosystem and the launch of major cloud platforms. Her track record includes the successful launch of over ten technology products in areas like AI, Cloud, MedTech, EdTech, and E-commerce, contributing to a corporate value increase of $ 15 billion and up to 60 million monthly active users.
Margarita has launched products from scratch and managed teams of up to 450 individuals. This journey has afforded her a profound understanding of the tech industry and a comprehensive perspective on the challenges faced at the C-level.
Since 2022, Margarita has been deeply involved in the realms of artificial intelligence and ArtTech, developing her own technological projects. In 2023, she co-founded Faces, a startup developing an AI coach based on face recognition algorithms, which is set to launch publicly this spring.
Margarita founded Teal to make consulting and top-tier corporate business practices accessible to small and medium-sized firms that align with the company’s mission. Leveraging her unique expertise in business strategy, AI, and technology implementation, she helps drive industry advancement and facilitate double-digit growth for these companies.
Margarita has been at the forefront of strategic technology projects, including the development of an e-commerce ecosystem and the launch of major cloud platforms. Her track record includes the successful launch of over ten technology products in areas like AI, Cloud, MedTech, EdTech, and E-commerce, contributing to a corporate value increase of $ 15 billion and up to 60 million monthly active users.
Margarita has launched products from scratch and managed teams of up to 450 individuals. This journey has afforded her a profound understanding of the tech industry and a comprehensive perspective on the challenges faced at the C-level.
Since 2022, Margarita has been deeply involved in the realms of artificial intelligence and ArtTech, developing her own technological projects. In 2023, she co-founded Faces, a startup developing an AI coach based on face recognition algorithms, which is set to launch publicly this spring.
Margarita founded Teal to make consulting and top-tier corporate business practices accessible to small and medium-sized firms that align with the company’s mission. Leveraging her unique expertise in business strategy, AI, and technology implementation, she helps drive industry advancement and facilitate double-digit growth for these companies.
Media
Forbes
Top Five Mistakes In Mobile App Launches
MSN
Top 10 Entrepreneurs To Get Inspired By In 2024
NYJ
Top 20 Women Entrepreneurs To Look Out For In 2024
The AI Summit London
My talk at the GenAI Conference on AI art as a part of AI Summit London 2023
KazTAG
Unified system of state services of Sberbank for Russia will cost 40 times cheaper than for Kazakhstan
The Art Newspaper
The Art Newspaper Russia: Margarita Repina: "AI Will Affect Everyone, Even Those Who Are Currently Convinced Otherwise"
Telegram
All rights reserved © 2024
Instagram
LinkedIn
Email